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About Us

About Custom Designed Jewelry

Thomas Douglas opened his original St. Petersburg jewelers location on July 4th, 1976 at the age of 21 in the Clearwater Mall in Clearwater, Florida. The store remained there for 24 years until July of 2000 when the mall was torn down. Thomas relocated the store to Saint Petersburg, Florida in the Tyrone Square Mall where it remains today. 

We offer one of a kind unique selections as well as finely crafted custom designed jewelry from today and yesterday. These are classic and timeless beautiful expressions of love. We carry an extensive selection of estate and new jewelry from 22Kt, 18Kt, 14Kt, to 10Kt Gold, as well as Platinum jewelry and Sterling Silver jewelry.

Whether its entire estates or an individual piece of jewelry Thomas hand picks all of the items we sell in the store. His passion and love for jewelry are guided by his 36 years of experience in the business. Thomas is a GIA graduate in diamonds, diamond grading, colored stones and early in his career attended Stewarts International School for Jewelers. 

Our helpful NO PRESSURE staff will offer guidance in making your jewelry purchases and their extensive knowledge; a combined more than 108 years in the jewelry profession, will make it a fun, exciting and fulfilling experience. 

So please contact us with all your jewelry needs including estate sale jewelry. We promise we will do our best to become your family's jeweler.


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